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PhD | Brittney Stephenson | WashU Olin Business School

Brittney Stephenson

Marketing PhD Student

Education:

PhD 2018, Washington University in St. Louis
BA 2010, Washington University in St. Louis

Research Interests:

Branding, Brand and Line Extensions, Material and Experiential Purchases, Creativity

Papers:

  • "Why Garlic Ice Cream? Innovative Line Extensions Can Increase Choice of a Brand’s Pre-existing Products", (Working Paper)
  • "Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events", Journal of the Association for Consumer Research, Issue 4, 497-508, 2016

Academic/Professional Activities:

  • Reviewer, Conference Paper, Society for Consumer Psychology
  • Session Chair, Association for Consumer Research
  • Junior Reviewer, Journal of Consumer Research
  • Member, Association for Consumer Research
  • Member, Society for Consumer Psychology

Awards/Honors:

  • Doctoral Fellowship, Olin Business School, Washington University in St. Louis, 2011