Business of Sports Program


This undergraduate minor prepares you for whatever challenges come your way in the increasingly demanding field of sports management.

The sports industry generates more than $70 billion in revenue in North America annually. And it continues to grow and attract enthusiastic new fans every season. The Business of Sports program equips you to better understand the business aspects of sports management so you can rise to the top of this dynamic field. If you’re looking for an exciting future career in sports, this is the program for you. 

  • Specialized Curriculum

    Study sports-related business analytics, learn how the sports industry applies business principles and see the unique career opportunities available to you.

    Business of Sports curriculum details

    Non-BSBA Minor options

  • Experiential Learning

    Get firsthand experience solving real-world business problems as a student consultant. You’ll tackle challenges that involve market research, data analysis and competitive analysis. One recent project involved students consulting for the NHL’s Vegas Golden Knights to better understand their market and provide strategies to enhance the fan experience. 

  • Immersion Trips

    The program includes three-day immersion trips to industry hubs around the country like New York, Los Angeles and Indianapolis. Students meet sports industry executives, athletes, agents, broadcasters and other industry professionals “on their turf,” gaining behind-the-scenes access to organizations.

  • Internship Program

    As a result of contacts made through project engagements and on-campus speaking engagements, dozens of students have secured summer internships in the sports industry.

  • Speakers and Events

    Hear from leading sports industry professionals who come to WashU Olin to share their insights and connect with students. Attend the annual Sports Summit in the fall and additional speaking events throughout the year.

Contact Us


Sports Minor 

Henning@wustl.edu 

314-935-5775 

Student Consulting 

CEL@olin.wustl.edu 

314-935-4512 

Events 

Jessicamartsolf@wustl.edu 

314-935-3471 

Program Director 

Patrick Rishe 

Prishe@wustl.edu 

314-540-4017 

Contact Us

Dr. Patrick Rishe

Director of Sports Business Program

Office Hours:
Contact CEL@olin.wustl.edu for more information on student consulting projects.

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