MSCA students work on real-world data analysis projects.

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MS in Customer Analytics

Prepare yourself to be front and center in the emerging era of big data and data-driven decision making.

The amount of digital information available to every type of business is vast and increasing rapidly. The Master of Science in Customer Analytics (MSCA) program positions you to excel as big data moves to the forefront of the boardroom.

You can complete the rigorous 39 credit hour graduate analytics program in three semesters. A part-time option is available, although some courses are offered only during weekdays.

Program Distinctions
  • STEM (Science, Technology, Engineering and Mathematics) designation
  • Premier partnership with IBM, as well as faculty from WashU's schools of Engineering & Applied Science and Arts & Sciences, ensures curricula for big data and analytics merge both business and IT disciplines, giving you the mix of technical and problem-solving skills highly desired in the marketplace
  • Intensive industry projects guided by faculty give you hands-on practical experience
Upon graduation, you’ll be an analytics-driven business manager who is well versed to guide firms in the emerging era of big data and data-driven decision-making.


Forté Forum - Seattle

Amazon Meeting Center, 2031 7th Avenue, Seattle, WA 98121, United States
6:00 PM

QS World Tour - Singapore

Pan Pacific Orchard, 10 Claymore Road 229540
4:30 PM

Forté Forum - San Franciso

The Bentley Reserve, 301 Battery Street, San Francisco, CA 94111, United States
6:00 PM

Forté Forum - Los Angeles

Omni Los Angeles Hotel at California Plaza, 251 South Olive Street, Los Angeles, CA 90012, United St
6:00 PM

The MBA Tour - Tokyo

Tokyo Hilton, 6-2 Nishi-Shinjuku 6-chome, Shinjuku-Ku 1600023, Tokyo, Japan
4:00 PM
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